Young teenagers have been experiencing peer pressure to live up to standards of the middle class society. Teenagers who’s families income may not fit to purchase high end brands such as Nike and Adidas.
Within school, no matter high school, primary school or university, there is an expectation from peers to have. Statistics online say that adults worldwide pay attention to the brand 53% of the time. This is VERY alarming for society as it represents that people will think on their own rather than societies expectation.
In terms of the brand Adidas is worth 5 billion whereas Nike is worth a whopping 15 billion. However in terms of affordability, comfort and quality for price, Adidas seems to be beating them.
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